Turningcomplexproductsintointuitiveexperiences.
Senior Product Designer, six years in — shaping enterprise SaaS, AI platforms, fintech and HR tech for teams from seed-stage startups to global banks. Currently leading design at Lumofy, previously with Wittify.ai, Billqode, Jobzella, Reno Systems and Catwalk21.
6+
Years
30+
Shipped
15+
Industries
$1.5M
Raised
Currently
Lumofy
01 — About Me
Designing products
people enjoy
using.
I'm a Senior Product Designer focused on enterprise SaaS, AI and fintech — the messy, high-stakes surfaces where product strategy, systems thinking and craft actually get tested.
Six years in, I've partnered with product managers, engineers and founders to ship 30+ products across HR tech, banking, insurance, healthcare, e-commerce and restaurant technology. My work sits at the intersection of product discovery, design systems and interaction design — turning complex workflows into interfaces teams can actually adopt, and measuring the outcome.
02 — My Story
From pixels to
product thinking.
I started in visual design, but the products I cared about most weren't the prettiest — they were the ones that changed how a team worked on Monday morning. That pulled me toward product thinking.
Since then I've moved between startups and enterprise — designing 0→1 AI platforms at Wittify.ai, scaling the Lumofy HR suite, rebuilding claims at MetLife, and redesigning banking flows at Banque Misr. The through-line: complex B2B problems, cross-functional teams, measurable outcomes.
I lead with research, defend scope with data, and ship with a design system in one hand and business context in the other.
03 — What I Believe
Four principles
that guide the work.
01
Simplicity wins.
The best interfaces remove friction instead of adding features.
02
Design is a business tool.
Every design decision should contribute to a measurable outcome.
03
Collaboration creates better products.
The strongest solutions come from close partnerships with PMs, engineers and stakeholders.
04
Systems scale products.
A strong design system lets teams move faster while staying consistent.
04 — What I Bring
A full stack of
product design craft.
Product Thinking
- Product Strategy
- User Research
- Information Architecture
- User Flows
- Wireframing
- Prototyping
Design Excellence
- Design Systems
- Component Libraries
- Visual Design
- Responsive Design
- Accessibility
- Micro-interactions
Collaboration
- Product Discovery
- Agile & Scrum
- Design Workshops
- Developer Handoff
- Stakeholder Communication
- Cross-functional Leadership
05 — Experience Highlights
Six years,
shipping in the open.
01
6+ years designing digital products
02
20+ shipped products and features
03
Enterprise SaaS & AI platforms
04
End-to-end product design
05
Mobile & Web applications
06
Design systems built from scratch
07
B2B & B2C experience
08
Discovery to implementation
06 — Industries
Products designed across
15+ industries.
From consumer mobile to enterprise SaaS — the constant is care for the person on the other side of the screen.
07 — Favorite Tools
The kit
I reach for.
- 01Figma
- 02FigJam
- 03Miro
- 04Jira
- 05Notion
- 06ChatGPT
- 07Claude
- 08HTML & CSS
- 09Adobe Creative Suite
08 — Outside of Design
When I close
Figma.
When I'm away from Figma, you'll probably find me swimming, exploring the latest AI tools, studying product strategy, or analyzing interfaces from products I admire.
I'm always curious about how great experiences are built — and how they can be made even better.
09 — A Few Things About Me
Quick facts,
off the record.
Based in Cairo, Egypt10 — Currently
Location
📍 Cairo, Egypt
Role
💼 Senior Product Designer
Availability
🌍 Remote & Hybrid
☕ Always happy to discuss product, UX, AI, or your next idea.
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