Ahmed Youssef

Selected archive

All work,
one shelf.

Every case study — research, decisions and shipped interfaces — across 12 products in enterprise SaaS, AI, fintech, insurance and e-commerce.

Lumofy — AI Talent Management
01 · Enterprise SaaS

Lumofy

Designing an AI-powered talent management platform.

Ten interconnected modules — from onboarding and OKRs to competency assessments, performance reviews, and eNPS analytics — unified inside one enterprise experience for HR leaders and executives.

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Wittify.ai — Build & Deploy AI Agents
02 · B2B SaaS · Pre-seed

Wittify.ai

A no-code studio to build, deploy and monitor AI agents.

A guided agent builder, a unified multi-channel inbox, and analytics that make AI performance legible for non-technical operators.

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Lumofy — Marketing Website
03 · Marketing · Web

Lumofy

A marketing site that sells the platform, not just the pitch.

A responsive marketing site for Lumofy — hero storytelling, an interactive feature suite, customer logos, and a vision section that turned the platform into a category story.

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Lumofy — Mobile App
04 · Enterprise SaaS · Mobile

Lumofy

Lumofy in the pocket — learning, sessions and pathways on the go.

The mobile companion to the Lumofy platform: QR-code login, personalised pathways, live sessions, competency progress and daily bites — all inside the same tokenised system as the web product.

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MetLife — Mobile App Redesign
05 · Insurance · Mobile

MetLife

Rebuilding a policy app around clarity and confidence.

A ground-up redesign of MetLife's customer app — restructured navigation, simplified claims, and a warmer, calmer visual system to turn a compliance-heavy product into something people actually open.

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UAE Ministry of Health — Population Health Dashboard
11 · GovTech · Healthcare Analytics

UAE Ministry of Health

National health data, decision-ready at a glance.

A single dashboard for the UAE Ministry of Health that turns national birth, death and mortality data into a clear, filterable view for analysts and executives alike.

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Banque Misr — Personal Finance Experience
06 · Banking · Mobile

Banque Misr

A personal finance management layer inside a national bank.

Competitive audit, feature matrix, personas and a full mobile design system led to a redesigned experience that turns raw transactions into meaningful budgets, goals and insights.

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Mahally — E-commerce App Redesign
07 · E-commerce · Mobile

Mahally

Turning a cluttered marketplace into a shoppable experience.

A screen-by-screen usability audit surfaced dozens of friction points. The redesign rebuilt the homepage, category, product and checkout screens around a cleaner grid and a warmer brand voice.

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BillQode — Restaurant Operations App
08 · Hospitality · Mobile & Wearable

BillQode

A seamless dining workflow tailored to restaurants.

A mobile app and Apple Watch companion that unify reservations, orders, menu management and guest requests — so waiters, hosts and managers run a floor from one calm surface.

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BillQode Owner's App — Restaurant Analytics
09 · Hospitality · Mobile Analytics

BillQode

A pocket dashboard for restaurant owners.

The owner-facing companion to BillQode — revenue, branches, customers and menu performance rolled into a single mobile dashboard so operators can read the business between meetings.

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Joaan — Foodie Community Redesign
10 · Food & Community · Mobile

Joaan

Where restaurants and food lovers connect.

A full redesign of Joaan — the Saudi foodie community app that connects restaurants with loyal diners through reviews, exclusive clubs and reward-based subscriptions.

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FleetOps — Fleet Management Dashboard
12 · Logistics · Operations

Logistics Operator

Exception-based fleet monitoring, one glance deep.

A centralized dashboard for operations managers to monitor fleet health, catch delayed shipments, and respond to alerts in real time — designed desktop-first with a touch-friendly mobile companion.

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