Ahmed Youssef

Archive · MMXXVI

All work,
one shelf.

Every case study — research, decisions and shipped interfaces — across 7 products in enterprise SaaS, AI, fintech, insurance and e-commerce.

Lumofy — AI Talent Management
01 · Enterprise SaaS

Lumofy

Designing an AI-powered talent management platform.

Ten interconnected modules — from onboarding and OKRs to competency assessments, performance reviews, and eNPS analytics — unified inside one enterprise experience for HR leaders and executives.

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Wittify.ai — Build & Deploy AI Agents
02 · B2B SaaS · Pre-seed

Wittify.ai

A no-code studio for building, deploying and monitoring AI agents.

From competitive analysis to shipped product: a guided agent builder, unified inbox across channels, and analytics that make AI performance legible for non-technical operators.

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Lumofy — Marketing Website
03 · Marketing · Web

Lumofy

A marketing site that sells the platform, not just the pitch.

A responsive marketing site for Lumofy — hero storytelling, an interactive feature suite, customer logos, and a vision section that turned the platform into a category story.

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Lumofy — Mobile App
04 · Enterprise SaaS · Mobile

Lumofy

Lumofy in the pocket — learning, sessions and pathways on the go.

The mobile companion to the Lumofy platform: QR-code login, personalised pathways, live sessions, competency progress and daily bites — all inside the same tokenised system as the web product.

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MetLife — Mobile App Redesign
05 · Insurance · Mobile

MetLife

Rebuilding a policy app around clarity and confidence.

A ground-up redesign of MetLife's customer app — restructured navigation, simplified claims, and a warmer, calmer visual system to turn a compliance-heavy product into something people actually open.

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Banque Misr — Personal Finance Experience
06 · Banking · Mobile

Banque Misr

A personal finance management layer inside a national bank.

Competitive audit, feature matrix, personas and a full mobile design system led to a redesigned experience that turns raw transactions into meaningful budgets, goals and insights.

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Mahally — E-commerce App Redesign
07 · E-commerce · Mobile

Mahally

Turning a cluttered marketplace into a shoppable experience.

A screen-by-screen usability audit surfaced dozens of friction points. The redesign rebuilt the homepage, category, product and checkout screens around a cleaner grid and a warmer brand voice.

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