01 · The Challenge
One site, two audiences.
Executives wanted proof; practitioners wanted depth. The site had to open with a confident hero, then reveal the product in layered detail without losing anyone in the middle.
03 · Marketing · Web
Lumofy—MarketingWebsite
A responsive marketing site for Lumofy — hero storytelling, an interactive feature suite, customer logos, and a vision section that turned the platform into a category story.
- Client
- Lumofy
- Role
- Senior Product Designer
- Scope
- Web Design · Brand · UI Design · Motion
Overview
The Lumofy marketing site had to do two jobs at once: sell a dense enterprise platform to HR leaders, and stay legible for founders and buyers scanning it on a phone in ninety seconds.
02 · Design
A dark hero, then let the product speak.
The homepage opens dark and cinematic, then hands the page over to real product screens — org graph, competencies, learning paths — so the visitor sees what they're buying before they read the pitch.
Page designs
06 · click to expand
Outcome
Shipped as the primary acquisition surface for Lumofy — used across sales conversations, investor decks and event follow-ups.
Global reach
Shipped with teams across seven countries.
Egypt
Saudi Arabia
UAE
Bahrain
Belgium
Türkiye
Germany
